Orfium signs global UGC deal with Japanese label Pony Canyon
Pony Canyon Inc., a Japanese entertainment company and leader in the music industry in Japan, has chosen Orfium to help manage and monetize its vast music catalog on YouTube. Pony Canyon works with some of the biggest artists in Japan, including Official Hige Dandism whose song ‘Subtitle’ was the most popular Japanese song on Apple Music and the third most streamed Japanese song on Spotify in 2023. This marks Orfium’s fourth deal in Asia in the past six months.
Pony Canyon Chooses Orfium for Music Catalog Management
In recent years, Pony Canyon has focused on expanding its operations outside of Japan, establishing Pony Canyon USA in 2015. As its global promotional efforts have continued to resonate and feed their success, the audience for Pony Canyon’s music has grown, increasing the need for an effective international UGC monetization partner. Pony Canyon has chosen Orfium as that partner for music catalog management on YouTube, bringing in Orfium’s AI-based matching technology to help track the use of Pony Canyon’s music on user-generated content platforms, ensuring their artists receive the revenue they deserve.
The partnership is key for Pony Canyon as they continue gaining popularity internationally. For Orfium, the deal with Pony Canyon expands its presence in Japan following recent partnerships with Avex, Bandai Namco, Warner Music Japan and JASRAC. In March, Orfium announced that it had also been selected as the music reporting partner of choice for BROMIS, a consortium of major broadcasters and music rights holders in South Korea.
Shinichi Ishii, General Manager of Music Marketing at Pony Canyon, emphasized the importance of this partnership, stating: “With Orfium’s international reach, cutting-edge technology, and proven track record, they are the ideal partner to support our mission of ensuring Japanese music is celebrated and appreciated worldwide.”
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